When using an eau de cologne, eau de toilette, or eau de parfum, spray or dab liberally on the skin. These versions of fragrance are designed to be used all over. Spray in the air and walk into a cloud of scent for an even, head to toe experience!
Apply perfume, the most concentrated version of the scent to your pulse points - which are areas on your skin where the blood flow is strongest and the skin is warmest such as your wrist, behind the ear, chest, neck, behind the knee and inside the elbow. Your body warmth will radiate your delightful perfume.
Try Eau de Parfum rather than Eau de Toilette for night-time use. Eau de Parfum is a deeper, richer formula that lasts longer and promises to make your night out that much more sensual.