Everyone has a personal “scent circle”,
which is approximately an arm’s length from the body. Fragrance
should be one of the most subtle, personal messages you send
to those with whom you come in contact. No one should be aware
of your fragrance unless he or she steps inside your “circle.”
Perfume also lasts longer if sprayed on after a shower
when the skin is still slightly damp. A number of fragrance
lines offer various products in the same scent, such as
aftershave, cologne, bath soap, deodorant, and so on. The
ever-popular Bvlgari, for example, has an incredible line
that even includes shampoo. “Layering” these
products, especially for evening wear, by using the soap
or bath foam of the fragrance line then the body lotion
and finally applying the perfume itself is highly recommended;
it will enhance your fragrance and make it last much longer,
without the overpowering effect that applying too much cologne
Because fragrance rises, spray or smooth fragrance onto
skin from the feet to the shoulders. If fragrance is applied
only behind the ears, it will eventually rise and disappear.
The wearer’s diet can affect the way a perfume and
fragrance smells and how long it will last on the skin.
If the wearer is on a high fat or spicy diet, then the perfume
and fragrance will be more intense. If there is a dramatic
change in the wearer’s diet, that will then alter
skin chemistry, causing the fragrances to smell differently.
Skin type will also affect the way a fragrance smells on
a person. Fragrance wearers with an oilier skin should note
that fragrances interact with the oils in the skin to create
a more intense scent. Dry skin does not retain fragrance
for as long as oily skin, which means that the wearer will
need to re-apply the fragrance more often.
If you find fragrance too cloying or suffer from allergic
reactions, try spraying your favorite scent onto your hairbrush
or hair accessories.
High altitudes will deaden the intensity of your fragrance
in a very short time.
Because fragrance generally lasts only four to six hours,
it’s a good idea to keep a spare bottle in your desk
if you’d like to reapply before you head out after
work. Many of our favorites come in mini-versions perfect
for this use. Remember that scents begin emanating the second
you open the bottle.
Always go for quality ... These fragrances are more likely
to last several hours per application. While cheap imitation
versions of your favorite cologne abound, maximizing lasting-power
requires that you stick to the real thing. It’s not
about showing off a trendy label on your bathroom counter
— it’s about minimizing the time and expense
of reapplication. Imitation fragrances may smell the same
in the bottle, but only a few are actually similar in quality
to their legitimate counterparts. Most are made with
inferior ingredients that last less than an hour on the
Once a bottle of perfume is opened it should be used. Otherwise
it will begin to fade or change its character with time.
Long exposure to strong sunlight or extremes in temperature
can disturb the delicate balance of the perfume and change
its scent. Perfume, to last, should be kept in a cool, dry
place away from direct light, preferably in its beautiful
box. Just as books must be read... records played...fragrances
must be worn to be enjoyed!
Make it a rule never to try more than three scents at one
time when you are shopping for a new fragrance. Your nose
will lose its ability to tell the difference. Apply fragrance
directly to the skin when you are testing new scents. You
cannot get a true reaction to the fragrance from the bottle.
Apply a few drops to your wrist. Allow the heat of the body
to develop the fragrance on your skin and then sniff. If
you would like to test one or two additional scents, apply
one to the other wrist... wait...and then apply the third
to the inside bend of the elbow. Give the fragrance at least
ten minutes after you have applied it. You will experience
the different levels of “notes” as the scent
mingles with your body chemistry. If you want to delay
your decision while you shop, be sure to write down which
fragrance you put where, so you’ll be able to refer
back to it later on.
Introduce the enjoyment of fragrance to every person you
know. It is never too soon for them to experience the
fun and benefits of fragrance.